Ivy’s passion for content marketing began at the age of 12 when she launched Fly Boy, a fanzine dedicated to Superman. The magazine went bust, but her love of branding was born. Upon graduating from the University of Florida, Ivy was recruited by Vogue magazine, where she assisted the award-winning features team in its coverage of the Gulf War and global human rights.
Ivy went on to become the youngest Managing Editor of the American Express Custom Publishing Group, which was also home to Food & Wine, Travel & Leisure and Departures magazines. There she collaborated with the editorial departments to create dedicated content products for strategic advertising partners such as Marriott, Lexus, and Virgin Atlantic. Ivy was instrumental in innovating branded content to more effectively engage highly targeted audiences such as golf pros, small business owners, and luxury travelers.
Ivy jumped lanes to digital at Grey Interactive, where she leveraged her editorial experience to create highly successful loyalty programs for Cover Girl, Pantene, Johnson & Johnson and Liz Claiborne. Ivy went on to became one of the “12%-ers” - female senior creative directors, creating a portfolio of results-driven engagement experiences for Coca-Cola, Newell Rubbermaid, HBO, Procter & Gamble, AMC Networks, The United Way, and Newsweek magazine, among others.
Ivy’s work has been honored with numerous industry awards, including the New York and Atlanta ADDYs, the Webby Awards, a Cannes Cyber Lion, and Billboard Magazine's Innovation Award.