Ivy GArcia
Ivy’s passion for content marketing began at the age of 12 when she launched Fly Boy, a fanzine dedicated to Superman. The magazine went bust, but her love of branding was born. Upon graduating from the University of Florida, Ivy was recruited by Vogue magazine, where she assisted the award-winning features team in its coverage of the Gulf War and global human rights.
Ivy went on to become the youngest Managing Editor of the American Express Custom Publishing Group, which was also home to Food & Wine, Travel & Leisure and Departures magazines. There she collaborated with the editorial departments to create dedicated content products for strategic advertising partners such as Marriott, Lexus, and Virgin Atlantic. Ivy was instrumental in innovating branded content to more effectively engage highly targeted audiences such as golf pros, small business owners, and luxury travelers.
Ivy jumped lanes to digital at Grey Interactive, where she leveraged her editorial experience to create highly successful loyalty programs for Cover Girl, Pantene, Johnson & Johnson and Liz Claiborne. Ivy went on to became one of the “12%-ers” - female senior creative directors, creating a portfolio of results-driven engagement experiences for Coca-Cola, Newell Rubbermaid, HBO, Procter & Gamble, AMC Networks, The United Way, and Newsweek magazine, among others.
Ivy’s work has been honored with numerous industry awards, including the New York and Atlanta ADDYs, the Webby Awards, a Cannes Cyber Lion, and Billboard Magazine's Innovation Award.
From Clients & Peers
““Working with Ivy has been one of the most enlightening experiences in my career. Ivy took the helm of our nascent social content team, for which I was acting as executive creative director. She grew this previously insular group into an integrated and collaborative team that moved our whole business forward. I found my visual and interactive designers newly challenged and leveraged by Ivy and new connections with the content writers on her team. As a result of her influence, our creative took on a new life. I’ve found that a great deal of content strategy is cold and driven by a mechanical formula hoping to lure eyeballs through quantity more than quality. Ivy’s approach is different. She starts with the notion of story, explores the emotional journeys that readers traverse as they interact with a brand, and then focuses her energy on enhancing that journey through a content approach that engages people on a visceral level. If you want a content lead that will make a dramatic impact on your business and bring your brand story to life, look no further than Ivy.”
Asa Sherrill
EVP, Experience Design
Atlanta
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““Ivy is a strategic thinker who can take insights and shape them into relevant and compelling creative ideas. She’s curious, passionate and a strong advocate for her team’s ideas and approaches. In working with her during my brief client-side stint, I also found her incredibly collaborative in finding solutions that were smart for our business as well as our customers.”
Rachel Pickett
SVP, Executive Group Director at Ogilvy
Atlanta”
““Ivy is true brand strategist and an asset to any team. She thinks of the unthinkable and more importantly coaches/encourages others to come up with the next big idea. When Ivy is in the room you are almost guaranteed to leave with a new idea. Her energy and excitement for the ever changing industry is contagious; and I enjoy working with her to take accounts to the next level across the board. Ivy is pleasure to work with and has been a huge contributor to our success as an agency!”
Margaret-Parham (Holt) Loyd
VP, Account Director at DEFINITION 6
Atlanta / New York”
““Ivy is smart, committed, creative and a dream to work with. I’ve worked with her in various capacities several times over the past 15 years, and I’m always impressed with her visionary big-picture thinking. She’s a self-starter with fantastic outside-the-box ideas and the resourcefulness to get things done.”
Elizabeth Hurchalla
Content Director at Harvard-Westlake School
Los Angeles”
““I have worked with Ivy for over a year on a variety of challenging projects. She has always impressed me with a perfect blend of creativity and professionalism. She brings that rare ability of being able to think outside the box and challenge the people around her to consider new ideas while still being practical and goal-oriented. I also appreciate her ability to both clearly express her thoughts while encouraging others to participate. She is a true creative leader.”
Steve Bevilacqua
Digital Marketing Consultant
Atlanta”